GOLDEN FIREBIRD
A bold new identity for a fiery Norfolk spirit, bringing together English mustard, local folklore and plenty of character.
ABOUT THE BRAND
Golden Firebird is a bold new spirit made using famously hot English mustard. Created in Norfolk, it brings together the region's long history of mustard growing with the story of the ghostly Fire Hen from East Anglian folklore.
It's an unusual drink with plenty of heat and character, so the brand needed an identity to match. Something that could celebrate its English mustard roots, tell the story behind the drink and stand out on the shelf.
OUR APPROACH
The identity was inspired by the things that make Golden Firebird different: the heat of English mustard, its Norfolk roots and the folklore behind its name.
At the centre of the brand is the Firebird itself, breathing a graphic flame and surrounded by illustrated mustard flowers. Red and mustard yellow bring the heat and mustard connection into the colour palette, alongside cream and black, while characterful typography and hand-drawn details give the brand plenty of personality.
The aim was to create something that felt connected to its English heritage without feeling old-fashioned, with the boldness and character to match such an unusual drink.
WHAT WE CREATED
A complete visual identity and packaging system was created for Golden Firebird, including the primary logo, Firebird marks, wordmark, colour palette, typography and illustrated mustard flowers.
The identity was then brought to life across the bottle. The Firebird, flame and mustard flowers tell the story behind the drink, while the bold red, mustard yellow and cream palette gives it plenty of impact. Gold foil detailing adds a premium finishing touch to the front and reverse labels.
Brand guidelines and a full set of print-ready and digital assets were also created, giving Golden Firebird everything it needs to use the new identity consistently.
THE RESULT
A fiery, character-led identity for a spirit that's anything but ordinary.
The finished brand brings together everything behind Golden Firebird: hot English mustard, Norfolk heritage and the story of the Fire Hen. From the Firebird mark and mustard flowers to the bottle itself, each part of the identity helps tell the story while giving the brand a bold and memorable look of its own.
