WILDE MAYNE
Building a haircare brand from the ground up, from identity and packaging to e-commerce, social and content.
ABOUT THE BRAND
Wilde Mayne is a haircare brand built around making great hair feel more achievable at home. Its hero product, the Versaire Flexi Air Styler, brings multiple styling tools together in one, with a brand designed to feel premium, relatable and made for real life.
OUR APPROACH
Wilde Mayne started with an idea, which meant there was no existing identity or creative direction to work from. We had the opportunity to think about the brand as a whole from day one, considering not just how it would look, but how it would feel and show up at every customer touchpoint.
The aim was to create something polished enough to sit confidently in the beauty space while still feeling approachable and human, building a consistent world around the product rather than simply designing a logo and packaging.
WHAT WE CREATED
We created the entire Wilde Mayne brand identity, including the logo, colour palette, typography and visual direction, before bringing it to life through product packaging and a fully designed and built Shopify website.
From there, we set up the brand’s social channels and created everything needed to bring the brand to life online, from social content and campaign creative to filming and editing UGC.
We also developed and ran Meta advertising campaigns, creating the strategy, concepts, ad creative and copy, then using what we learned from each campaign to shape what came next.
The work has continued well beyond launch, with ongoing creative, content, campaigns and marketing helping Wilde Mayne stay consistent while continuing to evolve and grow.
THE RESULT
Wilde Mayne went from an idea to a fully realised consumer brand with a cohesive identity across packaging, e-commerce, social and content.
More importantly, it became a brand designed to live beyond the initial launch, with a recognisable visual world that can stay consistent while continuing to evolve.
